Case Study - Illuminating Financial Futures: Bank of America Signage Redesign
Bank of America set out to modernize their brand presence with a signage redesign that encapsulates their commitment to innovation and customer service. The project aimed to enhance the visibility and brand recognition of their San Juan branch.
- Client
- Bank of America
- Year
- Service
- Custom Signage Design & Installation

Overview
For the Bank of America branch in San Juan, the goal was to revitalize their external brand presentation with new signage. This undertaking was part of the bank's broader initiative to modernize their customer-facing identity, reinforcing their stance as a leading financial institution.
The focal point of the project was the design and installation of new signage that not only resonated with the bank's reputable image but also provided a contemporary touch to the branch's appearance. The result was a sophisticated, illuminated sign that is both welcoming and indicative of the bank's innovative spirit.
What we did
- Corporate Identity Alignment
- Signage Aesthetic Enhancement
- High-Visibility Signage
- Weather-Resilient Materials
- Energy-Efficient LED Lighting
- Professional Installation
- Brand Visibility
- Architectural Integration
The Gulf Coast Sign Company team's professionalism and expertise were exceptional. The new signage has provided our branch with a significant boost in brand visibility and has been warmly received by our customers.

Brownsville Tx.
- Increase in Brand Visibility
- 50%
- Increase in Foot Traffic
- 25%
- Energy Cost Savings
- 40%
- Positive Customer Feedback
- 90%